Guia de los profesionales publicitarios 1960

Guía de los profesionales publicitarios (Guide to Advertising Professionals, 1960) is an annual trade directory published in Spain during the early 1960s, designed to organize and network the advertising sector during a period of rapid economic growth.Key HighlightsIndustry Directory: It compiled contact details, profiles, and listings of advertising agencies, graphic designers, illustrators, copywriters, photographers, and media outlets active in Spain at the time.Snapshot of Economic Modernization: It serves as a historical record of the professionalization of Spanish advertising in the 1960s, coinciding with the rise of consumer culture, the expansion of television, and the birth of modern marketing.Value for Historians & Collectors: It is an essential bibliographic document for researching mid-20th-century graphic design, commercial art, and the development of mass media in Spain.