L'affiche Par Lo Duca

Published in Paris by Presses Universitaires de France (PUF) as part of the famous "Que sais-je?" encyclopedic book collection, L'Affiche is a scholarly study on the history, aesthetics, and development of poster art written by Italian-French journalist, film critic, and art historian Joseph-Marie Lo Duca (credited as Lo Duca). First published in the mid-20th century, this concise volume traces the evolution of the poster from early illustrated broadsides and 19th-century lithographic art to modern commercial advertising and propaganda graphics.


Featuring the classic "Que sais-je?" cover design with its iconic central compass emblem and clean typographical layout, this vintage French softcover examines key movements, printing techniques, and celebrated poster artists such as Henri de Toulouse-Lautrec, Jules Chéret, and Alphonse Mucha. Providing an authoritative overview of visual communication and graphic design history, this collectible volume is an excellent reference for graphic art historians, poster collectors, bibliophiles, and students of visual media culture.